Café #33, Identity

Café 33 is a new venue just outside the center of Reggio Emilia.
The day here starts with a nice breakfast and ends late in the evening on the notes of a good record.
The goal was to design a strong identity that would remain recognizable on every support and use.
The inspiration for the logo came from the rotes you can make with chocolate on cappuccino. The addition of the ashtag that has become in effect a part of the name has been designed to create an immediate connection to social media.
The logo remains recognizable to any size, but when used in large, it almost acts as an illustration, enriching the surfaces on which it is printed.
To complete the visual DNA we have designed a pattern inspired by tiles you can find in Latin countries.