Città di Novellara, identity

Novellara is a small country town in the province of Reggio Emilia, Italy.
To design the new identity, I started from 2 essential elements that have always been a symbol of the village: the first letter of its name, the “N”, and an architectural element that distinguishes its medieval center: the portico. The chosen colors were taken from the old heraldic coat of arms. The Logo Constitutes a module from which it is possible to decline the other logos for the various municipal institutions. The new coordinated image was applied to the campaign I designed for the municipality.