Cremeria Nazionale, Identity

This is an identity design project for a small business in the center of Modena, Italy. It is an ice cream parlor.
The final look of the logo had to be modern but artisanal.
The choice of the appropriate typeface was the phase that required more time.
I think that typography plays a fundamental role in the process of creating a coordinated image. This is the language that will be spoken by the Brand, the tone of the voice, its sound.